Technology Solutions for Late Phase Research: Optimising Real World Data Assets


1st May, 2017
Time: 11:00 - 12:00

Location: Webinar
Timezone: (GMT -5:00) Eastern Time (US & Canada), Bogota, Lima

Key Insights

Join us to learn how technological innovation can be applied to late phase research studies and how the smart application of that technology can enhance use of real world data (RWD) assets. Attendees will gain valuable insights on:

  • The use of electronic health record (EHR) data across the life cycle of late phase research studies
  • How RWD can be optimised and analysed using technology to enhance clinical research efficiency and provide the real world evidence (RWE) necessary for stakeholder engagement
  • Technology solution considerations for optimising RWD assets supported by a fully integrated approach.

Overview

With demand increasing for new and innovative approaches to late phase research, technology solutions and access to RWD are at the forefront of creating efficiencies in all stages of study design and implementation. But what steps should you take in study planning to ensure these efficiencies are effectively applied? And how can you partner with CROs to ensure that the secondary and primary data are pulled through the appropriate technology solutions for optimal use?

The enrolment process for clinical trials is notoriously inefficient. Sponsors struggle to identify the best investigator sites and enrol the target number of patients amid competing trials. Part of this inefficiency stems from the traditional recruitment model of relying on selected Key Opinion Leaders (KOLs) to recruit patients. With the right information about how many patients are eligible—and where they are located—this model can be turned on its head. EHR data can improve this process dramatically. Our experts will discuss:

  • The use of EHR data to conduct protocol feasibility assessments
  • Efficient site and physician identification, as well as patient identification and enrolment
  • Continued collection of EHR data on enrolled patients for ongoing RWE generation
  • The use of a technology platform to cohesively bring the data together 

Presenters:

Michael Cook, MSc, MSPH, PhD

Principal, Epidemiology, ICON Commercialisation & Outcomes

 Dr. Cook has 15 years of pharmaceutical company experience holding positions of increasing responsibility at Merck, Pfizer and Shire. His area of methodological expertise is in the analysis of large health care databases to conduct real world evidence (RWE) studies.        

Bill Row, MBA, MS

Divisional Principal, Real World Evidence, ICON Commercialisation & Outcomes

Bill has over 17 years of experience in study design and execution. He is a recognised leader in the design, operational strategy, and commercial applications of RWE late phase studies for both pharma companies and CROs. His has held leadership roles in clinical operations, project management, and strategy/innovation. 
 

Target Audience

This program is intended for professionals from pharmaceutical, biotech, and medical device companies involved in:

  • Medical affairs
  • Feasibility
  • Epidemiology (EPI)
  • Health economics and outcomes research (HEOR)
  • Market access

Register today to learn how an appropriate technology platform can support the use of RWD sources throughout the study lifecycle and serve as a powerful tool when designed with the study protocol in mind. Once the framework is developed, this fit-for-purpose model can be leveraged to support late phase study planning, recruitment, and execution across multiple products and studies.