ICON's Firecrest Wins Prestigious Healthcare Communications Award


‘Firecrest Through the Body’ Animation wins Global Award® for Art & Technique Animation

Dublin, Ireland, 18th November, 2014 – ICON plc, (NASDAQ: ICLR) a global provider of outsourced development services to the pharmaceutical, biotechnology and medical device industries, today announced that it has won the 2014 Global Award ® for Art and Technique Animation for a 3D video developed by its Firecrest team. The animation, entitled Firecrest Through the Body, combines Firecrest’s clinical pharmacology and graphic design expertise to create a truly unique, animated view of systems inside the body. Firecrest animations are used by pharmaceutical and biotechnology companies to supplement study-specific training programs that have been proven to reinforce study consistency, quality and compliance.

The annual Global Awards® are the world’s most coveted healthcare communications awards. Now in its 20th year, The Global Awards programme receives entries from healthcare corporations, hospitals, advertising agencies, production companies and design studios that produce communications for medical, pharmaceutical, health care and wellness products and services.

Commenting on the award, Frances Abeton, Vice President, Firecrest, said: “We are delighted to win such a prestigious award and to be recognised as one of the world’s best in delivering animated healthcare communications solutions. The combined expertise of our medical and graphic design teams enables us to provide customers with unique training resources that simplify trial requirements and drive quality and consistency in their clinical development programmes.”

The Firecrest Through the Body animation can be viewed by clicking on the image above. 

ICON’s Firecrest delivers an innovative suite of study management tools providing support throughout the clinical trial process including investigator training, patient recruitment and retention services, eConsent, mobile data capture and an integrated Patient and Investigator portal which significantly improve the compliance, consistency, and quality of all study-related activities by study personnel. Firecrest eliminates inefficient and labour intensive study processes, reducing costs and providing full transparency of investigator competency, compliance and execution to site monitors and sponsors. In April 2014, Firecrest training was recognised by TransCelerate BioPharma Inc. as meeting the organisation’s criteria for International Conference on Harmonisation Good Clinical Practice (ICH/GCP) training.

About ICON plc
ICON plc is a global provider of outsourced development services to the pharmaceutical, biotechnology and medical device industries. The Company specialises in the strategic development, management and analysis of programs that support clinical development - from compound selection to Phase I-IV clinical studies. ICON currently has approximately 10,700 employees, operating in 38 countries.

ICON Media Contact
Rebecca Power
Weber Shandwick
Tel: +44 (0) 207 067 0866
Email: RPower@webershandwick.com