Digital Era Opens Opportunities for Meaningful Patient Engagement

Patients’ role in their own health has evolved more in the past decade than in the previous six combined. Consequently, an all-encompassing digital era has opened unique opportunities for industry to engage with patients meaningfully, while also creating a modernised healthcare landscape which yields trust and cooperation. Read more in PharmaTimes' January 2019 article, Centre of the pharmaverse, featuring insights from ICON experts Kelly Franchetti and Caroline Forkin.

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