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    We have extensive experience in a broad range of therapeutic areas. Managing studies in all major geographies, we have established solid working relationships with the world’s leading investigators.

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    ICON has lead the development of 18 vaccines resulting in FDA/EMA approvals, including the world’s first approved vaccine for COVID-19.
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    ICON has lead the development of 18 vaccines resulting in FDA/EMA approvals, including the world’s first approved vaccine for COVID-19.

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    Therapeutics insights

    ICON's therapeutic experts contribute regularly to industry publications and the creation of thought leadership content. Read more.

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    Diversity and inclusion in clinical trials

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    Decentralised clinical trials

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    18 September 2023
    Webinar: Perinatal Mood Disorders

    18 September 2023

    26 September 2023
    Webinar: Financial Times - Decentralised Clinical Trials in Focus

    26 September 2023

  • About ICON

    About ICON

    Our mission is to help clients accelerate the development of drugs and devices that save lives and improve quality of life.

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  1. Home
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  4. Using cross-functional teams to develop a product's value story

Using cross-functional teams to develop a product's value story

Experts from the Commercial Solutions team discuss how essential a data-driven strategy is to successfully communicate a brand’s value proposition in a competitive market.

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