Why and how to integrate qualitative interviews into the protocol
There is no substitute for speaking directly with patients. Learn the value of qualitative research in clinical development and how to embed it in RCTs to understand the patient experience.
Although it is used extensively in the social sciences and in the consumer packaged goods industry, qualitative research has been considered by many in the medical and healthcare fields to be inferior to quantitative research. As research methodologies have matured and as interest in gathering the patient perspective has evolved, qualitative research is now encouraged by regulators, health technology assessment (HTA) bodies, and health research agencies to enrich quantitative data.
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