Developing medical communications specifically for nurses

Insights from a survey of 100+ oncology nurses

Nurse-centric Medical Communications

How targeted communications can drive patient access and engagement.

75% of oncology nurses say the biggest barrier to accessing new oncology research and drugs is the time commitment.

Oncology nurses play a central role in supporting patients and their families that extends beyond providing care and administering therapy. They are involved in making treatment recommendations and are instrumental in helping patients and their families cope with the impact of the disease, and have great influence on the success of a patient’s treatment.

But given the rapid pace of innovation, are today’s medical communication approaches meeting the unique needs of oncology nurses?

We surveyed more than 100 oncology nurses to understand their perspectives on effective medical communication to nurses.

Read our whitepaper for practical recommendations on how to develop and deliver more effective medical communication strategies for nurses. Get actionable insights on:

  • The nurse-patient relationship, as well as the importance of nurse-patient communication
  • How the medical communication needs of nurses are fundamentally different from those of clinicians
  • The types of resources that nurses prefer and the challenges nurses face in accessing information
  • The importance of nursing journals and nursing articles to improve the effectiveness of your medical and healthcare communications