A step-by-step guide to creating market success
Scientific communication during the initial phases of product development establishes interest within the scientific and medical community, and encourages involvement from patients, investors, and the media in later stages of product development. These early communications must be well informed, internally coordinated, and aligned with future goals in order to ensure that an asset is presented successfully to the outside world of scientists, investigators, physicians, patients, and payers. As such, early planning among medical communication teams is key. There are three categories of activities medical communications teams should undertake in the initial phase of development: education and information gathering, internal planning, and implementing external tactics.
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