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Commercial Positioning

Position your product for global success with our integrated solutions

Our integrated market access, pricing, communications, and health economics and Symphony Health data experts provide strategic guidance, tactical solutions, and powerful data insights — to demonstrate the value of your product and support brand success worldwide.

We help pharma, device, and biotechnology companies at every stage of development—from endpoint selection and PRO development, through clinical trials, to post-approval and scientific publication.

Latest on pricing & market access

If you would like to receive our pricing and market access email updates please visit the ICON Preference Centre and select 'Pricing & Market Access' under the 'Value Based Development' sub heading.

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Real world evidence is driving healthcare and research among regulators, payers, providers, and patients. ICON delivers the value and safety evidence these stakeholders demand.

Services built upon the industry's most respected health outcomes organisations

Deliver within targeted budget

Cross-functional teams for innovative RWE strategies and late phase research

Complete projects on time

Resources and expertise to achieve product authorisation, accelerate market access, and drive product adoption

Experienced professionals focused on your success