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Market Access
Multi-disciplinary market access experts and tailored solutions from development to commercialisation. Watch our showcase video.
PlayDo you know what payers want? That's our specialty.
At ICON Market Access, our combined US and global access team provides in-depth market access expertise to give clients an edge in supporting mission-critical pricing, market access, and reimbursement needs.
As the first dedicated market access agency, we've been offering expertise in managed markets and payer strategies for 25 years. Our in-house team of experts guides clients through ever-changing market challenges, using innovation to demonstrate the value of their therapies to ensure access. It's what we do.
Our team knows market access down to the core
- Payer Strategists
- Market Research and Analytics
- Pharmacists
- Creative and Digital Services
- Global Access Strategists
Tailored solutions for US and global markets
Market access and reimbursement experts in the US and global markets that support our clients through a variety of customised tactical and strategic solutions
Award-winning results
With 50+ agency awards and counting, we know how to deliver memorable, successful campaigns:
- Engaging storytelling
- Strategic omnichannel campaigns
- Data-driven strategies
Our in-house experts provide the market access experience and innovative solutions you need
Payer strategists
In-depth knowledge from former payers and payer experts
Market research and analytics
Analytics that move data to actionable insights
Pharmacists
Medical experts to drive clinically sound solutions
Creative and digital experts
Optimise delivery and ensure positive user experience
Global access strategists
Expertise for global pricing and access strategies
- Pricing, contracting, and access potential evaluation
- Prioritisation, segmentation, and targeting
- Policy/HealthTechnology Assessment
- Market research, including advisory boards and rapid panels
- Payer value communication tools
- Market access field and implementation training
- Reimbursement and patient support
- Pull-through programmes
- Managed care solutions from Symphony Health data that leverage deep payer insights
Payer value
communications
Reimbursement and patient support
Pull-through
programs
Award-winning results
Our singular focus is your success. Using engaging storytelling, omnichannel campaigns, and data-driven strategies, ICON Market Access delivers results throughout the product lifecycle. Our unique approach has garnered dozens of industry awards through the years.
Integrated partners—we’re smarter together
ICON Market Access delivers fully integrated clinical and economic evidence-based market access strategies and solutions to support commercialisation every step of the way. As part of ICON, clients can uniquely leverage our in-depth pricing and market access expertise with integrated cross-functional health economics, value communications, patient-centred outcomes, real-world evidence, regulatory, and clinical teams to develop holistic and actionable strategies.
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