Beyond the vial: Rethinking IRT for cell and gene therapy
Cell and gene therapies change the fundamental unit of clinical supply. In a conventional study, supply planning may focus on having the right product at the right site. In cell and gene therapy, the product is inseparable from the patient, treatment schedule, manufacturing and release status, storage conditions, location and chain of identity. The unit of supply becomes an interconnected treatment journey centred on far more than a vial.
That was the central theme of ICON’s presentation, Beyond the vial: IRT’s role in controlling patient-product readiness across the CGT journey, delivered by Alyssa Gilliam, VP, IRT & CSM, at IRT & RTSM 2026. The session explored how interactive response technology (IRT) can help study teams manage the decisions and dependencies surrounding treatment readiness without replacing specialist manufacturing, quality or logistics systems.
For ICON, this discussion also points to how its IRT platform, Flex Advantage, can work within a connected CGT operating model, using trusted information from specialist platforms to support enrolment, treatment scheduling, product allocation and other controlled study actions.
Different therapies require different controls
The operational requirements of autologous and allogeneic therapies may differ significantly. In an autologous therapy, material collected from a patient is used to create a treatment unique to that individual. This creates a closed loop in which identity continuity, coupled scheduling and an individual exception pathway become essential controls.
Allogeneic therapies introduce a different model. Supply may originate from healthy donors or manufacturing batches and be allocated across multiple recipients. This places greater emphasis on donor, batch and lot traceability, attribute-aware inventory management and safeguards that prevent an unsuitable product or variant from reaching a patient.
In both models, the challenge extends beyond knowing where inventory is. The study must maintain the connection between identity, time, condition, place and exception status throughout the treatment journey. Collection, manufacture, release, shipment and treatment dates are interdependent, and product condition, site qualifications, receiving hours and storage capacity can all affect whether the next step may safely proceed.
From inventory visibility to orchestration
As these dependencies multiply, the role of IRT must evolve. Study teams need to define the information IRT must hold, the decisions it must support, the communications it must trigger and the evidence it must retain.
This evolution keeps manufacturing, quality, condition-monitoring and logistics capabilities within the specialist systems designed to manage them. Applications such as ICON’s Advanced Therapy Orchestration Manager (ATOM) can provide visibility and management of participant and product logistics, while the IRT layer uses selected events to trigger controlled study actions. Depending on the event and operating model, IRT can then direct the appropriate user to proceed, hold, notify or escalate.
The distinction matters. Multiple systems can contribute authoritative information while retaining clearly defined responsibilities. In one potential model, ATOM manages authoritative product, manufacturing, release, shipment and detailed custody information, while Flex Advantage supports the study journey through enrolment, scheduling, product assignment, site receipt and study oversight. The precise boundary must be defined for each study, including which system owns each event, who can make a decision and what action should be presented to each role.
Product arrival is one step towards treatment readiness
Receipt of the product at the site is an important milestone within a broader readiness assessment. Before dosing, study teams may need to confirm patient and site readiness, identity continuity, manufacturing and release status, transportation conditions and the resolution of any discrepancies. The final decision may then be to proceed, hold or escalate.
Recording receipt captures one event; controlling readiness requires a decision supported by verified information across the patient-product journey.
A connected approach can bring selected authoritative events from ATOM into Flex Advantage, giving authorised study and site users the information needed for the next controlled action without duplicating the underlying manufacturing or logistics record. The design principle is to exchange the minimum information required to schedule, release, receive, administer and reconcile treatment.
Design around real-world exceptions
Effective orchestration begins early. IRT, clinical supply, quality, manufacturing, logistics and site teams should work together to determine how the journey will be controlled.
The presentation set out five areas for early design:
- Map the journey by defining persistent identifiers, custody evidence and ownership across systems.
- Define the controls governing holds, quarantine, readiness gates and role-based actions, with clear boundaries between product authority and IRT-supported study decisions.
- Design the event logic connecting schedules, trusted events, alerts and reconciliation.
- Test exceptions involving identity, release, condition, timing and system downtime.
- Operate and adapt by monitoring system health, governing change and rehearsing exception recovery.
The principle is straightforward: build failed hand-offs and unavailable interfaces into the design from the outset, alongside the ideal pathway.
Making limited supply decision-ready
The presentation also demonstrated IRT’s potential value in an allogeneic cell therapy study involving limited, high-value inventory, a multi-country supply chain and dose-escalation cohorts. Configurable IRT capabilities available through Flex Advantage, including enrolment, cohort-assigned randomisation, product management, reporting and system integrations, provide a foundation for this type of study design. Within a connected CGT operating model, those capabilities could support product allocation, inventory visibility and cohort controls while trusted events from specialist systems inform treatment-readiness decisions.
The example illustrates how IRT can help turn distributed information into controlled and actionable study decisions, provided its role and boundaries are established clearly.
The destination: decision-ready orchestration
For cell and gene therapy studies, visibility is only the starting point. Teams must know whether the patient-product journey can move forward and what must happen when progress is blocked. A decision-ready approach to IRT can help:
- Prove identity and custody at critical hand-offs.
- Orchestrate dates, milestones and readiness across systems.
- Protect patients and studies by preventing progression while product or patient conditions remain unresolved.
- Recover through predefined exception and downtime pathways.
By connecting information about the patient, product, place, time, condition and decision status, IRT can support more controlled decisions in complex therapy studies. It brings the right information from specialist systems to the right person when a study decision must be made.
That is how IRT moves beyond the vial.
In this section
-
Blog
-
Digital Disruption
-
Digital Disruption: Surveying the industry's evolving landscape
- AI and clinical trials
-
Clinical trial data anonymisation and data sharing
-
Clinical Trial Tokenisation
- mHealth wearables
- Real World Data
-
The triad of trust: Navigating real-world healthcare data integration
- Software as a medical device (SaMD)
-
Digital Disruption: Surveying the industry's evolving landscape
-
Patient Centricity
-
Accelerating clinical development through DHTs
-
Agile Clinical Monitoring
-
Capturing the voice of the patient in clinical trials
-
Charting the Managed Access Program Landscape
- Representation and inclusion in clinical trials
-
Exploring the patient perspective from different angles
-
Patient safety and pharmacovigilance
-
A guide to safety data migrations
-
Taking safety reporting to the next level with automation
-
Outsourced Pharmacovigilance Affiliate Solution
-
The evolution of the Pharmacovigilance System Master File: Benefits, challenges, and opportunities
-
Sponsor and CRO pharmacovigilance and safety alliances
-
Understanding the Periodic Benefit-Risk Evaluation Report
-
A guide to safety data migrations
-
Patient voice survey
-
Patient Voice Survey - Decentralised and Hybrid Trials
-
Reimagining Patient-Centricity with the Internet of Medical Things (IoMT)
-
Using longitudinal qualitative research to capture the patient voice
-
Prioritising patient-centred research for regulatory approval
-
Accelerating clinical development through DHTs
-
Regulatory Intelligence
-
Accelerating access
-
Global regulatory strategies for immunology
-
Meeting requirements for Joint Clinical Assessments
-
Navigating the regulatory landscape in the US and Japan:
-
Preparing for ICH GCP E6(R3) implementation
-
An innovative approach to rare disease clinical development
- EU Clinical Trials Regulation
-
Using innovative tools and lean writing processes to accelerate regulatory document writing
-
Current overview of data sharing within clinical trial transparency
-
Global Agency Meetings: A collaborative approach to drug development
-
Keeping the end in mind: key considerations for creating plain language summaries
-
Navigating orphan drug development from early phase to marketing authorisation
-
Procedural and regulatory know-how for China biotechs in the EU
-
RACE for Children Act
-
Early engagement and regulatory considerations for biotech
-
Regulatory Intelligence Newsletter
-
Spotlight on regulatory reforms in China
-
Demystifying EU CTR, MDR and IVDR
-
Transfer of marketing authorisation
-
Exploring FDA guidance for modern Data Monitoring Committees
-
Streamlining dossier preparation
-
Accelerating access
-
Therapeutics insights
-
Endocrine and Metabolic Disorders
- Internal Medicine & Immunology
- Cardiovascular
- Cell and Gene Therapies
-
Central Nervous System
-
Bridging science and clinical operability for neurologic monoclonal antibodies
-
A mind for digital therapeutics
-
Challenges and opportunities in traumatic brain injury clinical trials
-
Early, precise and efficient; the methods and technologies advancing Alzheimer’s and Parkinson’s R&D
-
ICON survey report: CNS therapeutic development
-
Bridging science and clinical operability for neurologic monoclonal antibodies
- Infectious Diseases
-
NASH
- Obesity
- Oncology
- Paediatrics
-
Respiratory
-
Rare and orphan diseases
-
Advanced therapies for rare diseases
-
Cross-border enrollment of rare disease patients
-
Crossing the finish line: Why effective participation support strategy is critical to trial efficiency and success in rare diseases
-
Diversity, equity and inclusion in rare disease clinical trials
-
Identify and mitigate risks to rare disease clinical programmes
-
Leveraging historical data for use in rare disease trials
-
Natural history studies to improve drug development in rare diseases
-
Patient Centricity in Orphan Drug Development
-
The key to remarkable rare disease registries
-
Therapeutic spotlight: Precision medicine considerations in rare diseases
-
Advanced therapies for rare diseases
-
Endocrine and Metabolic Disorders
-
Transforming Trials
-
Accelerating biotech innovation from discovery to commercialisation
-
Demystifying the Systematic Literature Reviews
-
Ensuring the validity of clinical outcomes assessment (COA) data: The value of rater training
-
From bottlenecks to breakthroughs
-
Linguistic validation of Clinical Outcomes Assessments
-
More than monitoring
-
Optimising biotech funding
-
Adaptive clinical trials
-
Best practices to increase engagement with medical and scientific poster content
-
Decentralised clinical trials
-
Biopharma perspective: the promise of decentralised models and diversity in clinical trials
-
Decentralised and Hybrid clinical trials
-
Practical considerations in transitioning to hybrid or decentralised clinical trials
-
Navigating the regulatory labyrinth of technology in decentralised clinical trials
-
Biopharma perspective: the promise of decentralised models and diversity in clinical trials
-
eCOA implementation
-
Blended solutions insights
-
Clinical trials in Japan: An enterprise growth and management strategy
-
How investments in supply of CRAs is better than competing with the demand for CRAs
-
The evolution of FSP: not just for large pharma
-
Embracing a blended operating model
-
Observations in outsourcing: Survey results show a blended future
-
Clinical trials in Japan: An enterprise growth and management strategy
-
Implications of COVID-19 on statistical design and analyses of clinical studies
-
Improving pharma R&D efficiency
- Partnership insights
-
Transforming the R&D Model to Sustain Growth
-
Accelerating biotech innovation from discovery to commercialisation
-
Value Based Healthcare
-
Building a comparative evidence base using network meta-analysis
-
Strategies for commercialising oncology treatments for young adults
-
US payers and PROs
-
Accelerated early clinical manufacturing
-
CMS Part D Price Negotiations: Is your drug on the list?
-
Ensuring scientific rigor in external control arms
-
Evidence Synthesis: A solution to sparse evidence, heterogeneous studies, and disconnected networks
-
Health technology assessment
-
Perspectives from US payers
-
Medical communications in early phase product development
-
Payer Reliance on ICER and Perceptions on Value Based Pricing
-
Precision Medicine
-
RWE Generation Cross Sectional Studies and Medical Chart Review
-
The Role of ICER as an HTA Organisation
-
Building a comparative evidence base using network meta-analysis
-
Videos
-
Webinar Channel