A connected, site-centric operating environment for smarter trials
Delivered by ICON, powered by Advarra
A site-centric approach to clinical development
ICON has partnered with Advarra to redefine how clinical trials are designed, activated and delivered. ICON is evolving clinical trial delivery by aligning study design, start-up and execution to how sites actually operate. Through its collaboration with Advarra, ICON brings operational insight and site-aligned workflows into its delivery model, creating a more connected and practical approach to running trials.
The result is a smarter, more efficient and more predictable approach to clinical development that removes friction, enhances visibility and improves outcomes for sponsors, sites and patients alike.
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sponsors
Better decision-making through earlier, site-level operational visibility and a more connected interface with investigators -
Sites
Simplified operations and reduced burden through aligned systems and workflows -
patients
Increased site capacity enables more focus on care
Join ICON, Advarra, and site representatives for a webinar panel
Meeting Sites Where They Are: A Connected, Intelligence-Powered Operating Model
July 28, 2026 at 10am ET
This webinar will explore what it means to “meet sites where they are” in practice, leveraging data and AI to inform study planning and site selection while aligning downstream study activities with the technology and operational workflows that already drive site performance.
What sets the ICON–Advarra model apart
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Designed around the realities of site operations
By aligning with existing site systems and workflows, ICON reduces burden and minimises disruption so sites engage earlier, respond faster and deliver more consistently.
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Earlier, data-driven decisions
IRB and operational data is integrated into early planning, enabling more informed decisions and shifting from reactive to proactive trial management.
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Connected data, aligned insight
ICON connects available data sources, particularly IRB and CTMS environments, to provide earlier, more actionable insights across the study lifecycle.
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A more effective oversight model
CRAs gain earlier and more consistent insight into study performance, enabling more focus on driving site performance and study quality.
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Expanded site access and diversity
By supporting emerging and under-utilised sites, ICON enables more sites to participate in research, enhancing recruitment potential and more representative trials.
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Predictable study delivery at scale
ICON reduces the gap between planning assumptions and real-world execution by combining early operational insight with delivery aligned to site workflows.
Experience the connected site operating environment
ICON is setting a new standard for clinical development, one that is site-centric, insight-driven and grounded in how trials are actually delivered.
Through its collaboration with Advarra, this model brings greater alignment between planning, sites and execution.
Explore how a connected operating environment can transform your next study.
In this section
- Consulting and advisory services
- Asset Development Consulting
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Blended Solutions
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Cardiac Safety Solutions
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Clinical & Scientific Operations
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Accelerated study start-up
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Biostatistics and Programming
- Clinical Operations
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Data Monitoring Committee Services
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Clinical Supplies Management
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Clinical data science
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Endpoint Adjudication Services
- Global Logistics
- Interactive Response Technology
- Investigator Payments
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Medical Affairs
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Medical Call Centre Services
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Medical Writing
- Pharmacovigilance
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Project and Program Management
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Accelerated study start-up
- Commercial Positioning
- Decentralised Clinical Trials
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Early Clinical
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Bioanalytical Laboratories
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Biometrics
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Clinical Pharmacology
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Clinical Research Facilities
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Early Phase Oncology
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Ethnic Bridging Studies
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Manufacturing & Pharmacy Services
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Medical Affairs
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Early Phase Patient Studies
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Early Phase Obesity Trials
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Quality and Compliance
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TQT studies
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Quantitative Pharmacology and Pharmacometrics
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Healthy Participant Recruitment
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Bioanalytical Laboratories
- Language Services
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Laboratories
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Bioanalytical Laboratories
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Applications
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Technologies
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Flow Cytometry
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LC-MS/MS
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Ligand Binding Assays
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qPCR
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Liquid Scintillation Counting (LSC)
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Technologies
- AI at ICON
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WorkBench
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LabView360
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CARD
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Signet
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ARCADES
- FIRECREST
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ICON Digital Platform
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OneView
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ICON ORCA Safety
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Evidence Platform
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Control Tower
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FLEX ADVANTAGE
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Medical Imaging Technology
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ICON ORCA Safety
- NONMEM
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Clinical Data Studio
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PDx-POP
- PubsHub
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SIMS
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ICOMaster for eTMF
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Prism Connect
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SmartDraft
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HORIZON
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Flow Cytometry
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Central Laboratories
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Specialty Biomarker Laboratories
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Laboratory Facilities
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Biomarker testing portfolio
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Biospecimen Services
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Biotech Laboratory Solutions
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Bioanalytical Laboratories
- Medical Imaging
- Outcome Measures
- Real World Solutions
- Regulatory Affairs
- Symphony Health data
- Site & Patient Solutions
- Strategic Solutions